Descriere
Sumar
Despre autori
Colecția COMUNICARE (coordonator prof. univ. dr. Gheorghe-Ilie Fârte)
Volumul reunește o parte a studiilor științifice prezentate la cea de-a patra ediție a Conferinței Internaționale a Doctoranzilor în Științe ale Comunicării, care s-a desfășurat la Iași în perioada 29-30 mai 2025.
Aceste articole ilustrează clar spectrul larg și relevanța tematică a cercetării doctorale contemporane în științele comunicării. Volumul oferă o imagine vie a direcțiilor de cercetare pe care generația tânără de doctoranzi le prioritizează în 2025. Credem că aceste studii vor inspira dezbateri continue, noi colaborări și, nu în ultimul rând, aplicarea rezultatelor științifice în jurnalism, relații publice și publicitate.
«The present volume showcases a selection of contributions from the fourth edition of the International Graduate Conference in Communication Sciences, which convened in Iași on May 29-30, 2025. The Doctoral School of Philosophy and Socio-Political Sciences – Communication Sciences domain at “Alexandru Ioan Cuza” University of Iași, partnering with the corresponding doctoral schools from the University of Bucharest, “Babeș-Bolyai” University of Cluj-Napoca, the National University of Political Studies and Public Administration (SNSPA), and the West University of Timișoara, organized the event. The conference created a stimulating and friendly academic framework for PhD students in communication sciences, enabling them to present their research results (including works in progress or parts of their theses), receive constructive feedback from peers and experienced researchers, and discuss methodologies, tools, and limitations of ongoing empirical and theoretical approaches. By inviting a broad range of topics – including journalism, political communication, public relations, advertising, digital communication, semiotics, and communication marketing – the call prompted a remarkable diversity of approaches. This diversity demonstrates both the field's maturation in Romanian and international academic spaces and its ability to respond promptly to rapid social, technological, and political transformation in recent years.» (Gheorghe-Ilie Fârte)
Foreword
Online Identity Management and Professional Branding
Esther Ushike Akashie
Sustainable Foundations of a Creative City: the Role of Cultural Hubs and Artist-Run Initiatives in Timișoara’s Urban Landscape
Manuela Oana Anghelescu
Are Myth, Archetypes, and Storytelling Still Key Components in Digital Advertising? An Analysis of Characters & Stories within Today’s Social Media Video Ads
Diana Asandei (Fălan)
Exploring Students’ Perception of Social, Cognitive and Teaching Presence: A Study on Online Didactic Communication in the Romanian Pre-university Environment
Claudia Budău
Social Media, Public Communication, and Digital Strategy in Deaf/HoH Political Participation. A Case Study of Campaigning and Voting in Romania
Silvestru Iulian Calinciuc
The Journalist’s Roles and the Reconfiguration of Televised Political News in the Digital Ecosystem During the Presidential Elections in Romania in 2024-2025
Roxana Chivu
Diffusion of Innovations in Electoral Behavior: Case Study of the 2024 First Round Romanian Presidential Elections
Mihaela Dinu, Vlad-Alexandru Picioiu (Berceanu), George-Matei Popescu-Guinea, Ghenița-Iuliana Ștefan
Measuring the Evolution of Party-Based Populism: a Multi-Dimensional Approach in Iași’s Local Political Landscape
Valentin-Roberto Dragomir
Sports Jargon, between Necessity and Clarity of Message in Radio Commentary Viorel Jurcuţ
Political Education of Young Children through School Celebrations. Case Study: Finnish and Romanian Primary Schools
Ioana Florina Man (Russu-Coldea)
Case Study on the Role of Nonverbal Communication in Reducing Dental Anxiety
Vlad Mihai Moroșanu
Public Communication in the Context of Romania’s Integration into the Schengen Area. A Framing and Discursive Analysis of the Media Representations
Alexandra Popescu (Găvan)
Beyond Reality: Social Perception of Extended Reality (XR) in Spain and Colombia
Germán Rodríguez-Wilches, Teresa Martín García
RUGA as a Local Cultural Resource and the Modes of Communication through which it Is Expressed: Case Study
Delioara Sescu Barbu
Hate Speech towards Traditional Media and Assaulted Journalists – an Analysis of Distrust, Fear and Manipulation
Mihai-Daniel Valușescu
Gheorghe-Ilie Fârte, B.A. in Philosophy (1992) and Ph.D. in Philosophy – Logic (2000) at the „Alexandru Ioan Cuza” University of Iasi. Habilitation in communication sciences at the „Babes Bolyai” University of Cluj-Napoca (2024). Professor of logic, communication theory, political communication, and public relations at the „Alexandru Ioan Cuza” University of Iasi. Dozens of scientific papers published on the following topics: the levels of formalization, the hypostases of logical quantification, the praxeological models of communication, the agonistic public sphere, populism, the mechanisms of belief formation, the principles of persuasion, and fake news.
Daniel-Rareș Obadă, Ph.D., is currently Associate Professor and Director of the Department of Communication Sciences and Public Relations within the Faculty of Philosophy and Socio-Political Sciences at the „Alexandru Ioan Cuza” University of Iași (UAIC), Romania. His research, extensively published in international journals, focuses on public relations, integrated marketing communication, and both qualitative and quantitative research methodologies. Dr. Obadă is an active member of several prestigious academic and professional organizations, including the European Marketing Academy (EMAC), the Romanian Association of Public Relations (ARRP), the Romanian Press History Association (ARIP), and the Association for Innovation and Quality in Sustainable Business (BASIQ). He also contributes to the global scientific community by serving on the editorial boards and reviewing for numerous international communication and interdisciplinary journals. As a researcher, Dr. Obadă has led and participated in various national and international research projects. His recent work focuses on high-impact contemporary themes such as flow theory, fake news, sustainable marketing communications, and the impact of AI on PR practice.
Ioan-Alexandru Grădinaru, Ph.D., is an associate professor at „Alexandru Ioan Cuza” University of Iași (Romania), in the Department of Communication Sciences and Public Relations. He holds a Ph.D. in Philosophy, with a thesis regarding the American contribution in the field of philosophy of language. His current research focuses on interpersonal communication (with a special interest in soft skills), public affairs discourse and public policies. He has also been involved in the implementation of various institutional development projects for the past 9 years and currently occupies the position of Vice-Dean in the Faculty of Philosophy and Social-Political Sciences, „Alexandru Ioan Cuza” University of Iași.
